A restaurant might be able to craft the story of a perfect evening with your significant other, but might struggle to position dinner as ' life changing, once in a lifetime '. If stories are the way to go for a brand, linking those stories, products and brands together in a way that isn't unique or overwhelming for consumers - "Oh great, another must -have experience of a lifetime" - is crucial. Advertising Continue reading below Alaura Weaver (Freelance Writer) With the growing popularity of augmented and virtual reality, brands will have no choice but to start investing in immersive experiences – creating personalized and interactive stories – to create emotional connections with their customers.
When brands invite customers to imagine interacting with them beyond the context of the screen and in their real life, that's storytelling. And hair masking service the more you activate someone's imagination and senses, the stronger the emotional connection they will have to the story you are telling. And the more they will want to keep creating a story with you. Parry Malm (CEO, Phrasee) If I'm being honest, I think that's a tautological debate. Advertising has always been about storytelling. But there's nothing marketers love more than a new buzzword. So let's deconstruct this new . What is a story? It's a story that takes people on a journey from point A to point B. What's telling? Well, it's the act of conveying something using communication mechanisms. What is Marketing?
Doesn't it use communication mechanisms to drive consumers from point A to point B? Am I right? Things like native advertising are nothing new. In the 90s and before, it was called “infomercials”. Native is more subtle than the infomercials of yesteryear, which at first seemed like a great way to convey a brand message. However - and never forget this point - consumers are not stupid! They quickly realized that it was a bait and switch , and ultimately devalued the editorial integrity of the story source , and created a negative perception of the story sponsor's brand . Have you ever tried to make mortar without sand? It doesn't work very well.